Friday, October 31, 2014

The Role of Thinking and Feeling

Thinking differently can help behavior and lead to better results.
  • Collect data, analyze it.
  • Present the information logically to change people’s thinking.
  • Changed thinking, in turn, can change behavior.
Feeling differently can change behavior MORE and lead to even better results.
  • Create surprising, compelling, and, if possible, visual experiences.
  • The experiences change how people feel about a situation.
  • A change in feelings can lead to a significant change in behavior.

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