Thinking differently can help behavior and lead to better results.
- Collect data, analyze it.
- Present the information logically to change people’s thinking.
- Changed thinking, in turn, can change behavior.
Feeling differently can change behavior MORE and lead to even better results.
- Create surprising, compelling, and, if possible, visual experiences.
- The experiences change how people feel about a situation.
- A change in feelings can lead to a significant change in behavior.
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